Social Media Executive

The Social Media Executive will manage all social media channels and campaigns, in order to maintain and improve audience experience and to increase audience satisfaction. 

• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. 
• Work with various company departments to promote overall brand through social media channels
• Assist with company and client social media accounts
• Develop engaging, creative, innovative content for regularly scheduled posts, which enlightens audiences and promotes brand-focused messages
• Coordinate social media messaging with other team members, and meet quarterly or seasonal company goals
• Work alongside copywriters and other content creators
• Audit and analyze social media presences, including digital advertising costs and returns
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitor and develops reports on competitor activity within social media spaces