Senior Digital Marketing Specialist

proleaders -
Mohandessin, GizaPosted 2 years ago

52Applicants for1 open position

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Develop and manage digital marketing and social media strategies.
Come up with the monthly online offers in coordination with the Brand Managers and the Sales Managers.
Develop a monthly digital media brief.
Develop online content for all digital platforms (Facebook- Instagram & YouTube) in coordination with the designers.
Run ads on Facebook and Instagram and other platforms, Google adds , and optimizing them to achieve the KPIs.
Measure and report the outcome of all digital media campaigns.
Manage and oversee all digital channels.
Manage digital marketing budget and anticipate sales performance trends.
Research competition benchmarks and provide suggestions for improvements.
Work closely with the call center department to oversee their moderation of all digital platforms.
Work closely with after sales department to ensure all social media complains are being resolved.
Stay up to date with latest social media best practices and technologies.
Measure ROI and KPIs.
Manage all social media partnerships with influencers and chefs (from brainstorming to execution, financials and reporting outcome).
Manage all competitions held on social media platforms.
Manage and update Bouri’s ecommerce website.
Working closely with Retail Head to raise website traffic and sales.
Track SEO – SEM and Google Analytics data and develop beneficial analysis.
Develop monthly e-commerce report to reflect the sales of the website.
Attend educational conferences.
Lead digital marketing team and train them.

BSc degree in Marketing or relevant field
5 years of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Instagram, YouTube and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills