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Job Description
- Plan & execute digital media buying strategy that aims at producing a positive ROI for our business. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
- Manage media buying campaigns across all social media and digital channels i.e Snap Chat , Twitter , Facebook , Instagram , LinkedIn , GDN and GSN .
- Work with designers, copywriters, and social media specialist on assets used for paid media campaigns.
- Building strategies for account expansion on spending and performance.
- Optimizing campaigns towards lower cost per KPIs and achieving what is promised in media plans is a must.
- Launch email marketing campaigns.
- Launch SMS marketing campaigns.
- Support the team with weekly updates on the latest trends in the digital marketing field.
- Submitting weekly reports for campaign performance and KPIs achieved Vs planned.
- Work on website improvement and optimization for best performance.
- Researching competitors' digital strategies and media sponsored used to improve client performance.
- Writing proposals
- Creating media buying sheets
Job Requirements
- Agency Experience is a must …. at least 3 years.
- GCC experience is a must.
- Trust Worthy.
- Optimizing campaigns performance.
- Optimizing targeted keywords lists & ads.
- Enhancing the CTR & conversion rates.
- Enhancing budgeting and bidding strategies.
- Enhancing targeting strategies.
- Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising.
- Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram, etc.
- Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
- Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.
