Brand Manager OTC

Company Profile:

DKT International was founded in 1989 based in USA, to focus the power of social marketing on some of the largest countries with the greatest needs for family planning & HIV/AIDS prevention. By doing so, DKT has achieved tremendous health impact, and done it cost-efficiently.

DKT is one of the largest private providers of family planning products in the world, having generated over 44.6 million couple years of protection (CYPs) delivered in 2018. This is translated into averting 12.7 million pregnancies, 90,000 infant deaths and 31,000 maternal deaths. As of 2018, DKT has offices in 24 countries, with a sales presence in 33 countries.

DKT started to serve the Egyptian community since 2005.

DKT Egypt program is among the top programs worldwide that serve family planning & prevention of HIV/AIDs. DKT Egypt distinctively serves Women’s Health & Family Planning, via provision of 12 products, as well as going the extra mile by: training service providers on reproductive health & contraception, as well as propagating awareness about the importance of family planning & educate women on the different contraceptive choices to meet the different needs. During 2018, DKT Egypt expanded into the MENA region, to serve and support more women in-need in this volatile region in the world.

DKT…. Family Planning & More.

Brand Manager OTC Portfolio Vacancy:

We are hiring a professional marketer for the OTC Line as per the following details:

• Designation: Brand Manager
• Location: Nasr City HQ
• Job Grade: E01/E03
• Reporting: Marketing Head

Job Purpose:

To create brand positioning & identity. To apply creative marketing & advertising techniques in order to overcome the challenges and obstacles within set vision & goals.  optimize profitability, market share, and revenue growth for the designated portfolio in the short and long term. An important element of this role is to make the connection with the key stakeholders in the field.

 Essential Duties and Responsibilities:

Commercial Acumen:

• Develop activity plans for OTC Products on guidelines and timings, assuring the most effective execution in the market that drives market share as well as delivers budgeted sales targets, in order to optimize return for DKT Egypt
• Create & implement creative techniques to overcome challenges with set vision & goals.
• Develop a timely dashboard to monitor activities and sales, making amendments as required towards objectives achievement.
• Build, develop & market for the brand & raise brand awareness.
• Lead annual portfolio planning to ensure short-term and long-term goals are met in a timely manner.
• Monitor business performance and the external environment to define long-term corrective actions to optimize results.
• Creating & positioning brand identity across all networks.
• Develop implement & execute marketing initiatives & activities for brand either online or offline.
• Develop full-scale communication plans across the product life cycle, identify opportunities for Life Cycle Management
• Manage the brand A&P for each product, assigning the right mix to advertising and marketing activities to achieve the sales plan. Prepare and report monthly A&P report per product per market. Key team player and contributor in digital marketing campaigns of concern
• Define and control brand budgets including forecasting, expense management, and evaluation of cost-effectiveness
• Track sales data, performance data, the share of market data, and distribution per channel.

 Strategy Development/Execution:

• Set long and short-term plans simultaneously and complimentary to ensure commercial objectives are met if not exceeded for existing and expected OTC Products
• Develop and validate a differentiated Positioning that is sustainable and competitive. Translate this to relevant and compelling Customer Propositions
• Analyze brand positioning & consumer insights.
• Ensure the products continue to be relevant and competitive, maximizing the asset throughout effective lifecycle management