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Job Description
- Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy.
- Direct and manage staff in the implementation of branding activities and initiatives to ensure that they are appropriately motivated and trained and carry out their responsibilities to the required standards.
- Evaluate customer research, market conditions and competitor data to implement brand-planning changes as needed.
- Assist in the development of long-term brand strategy and implement short- to medium-term objectives in support of the strategy.
- Provide support to product marketing to develop customer propositions and marketing communications.
- Maintain regular contact with other functions and managers and particularly with legal advisers to ensure strong brand protection.
- Provide the main source of expertise to the company in relation to brand development and maintain an awareness of any relevant developments in this field.
Job Requirements
- Education to degree level;
- Ideally a relevant professional qualification;
- At least 5 years’ brand management experience;
- Excellent objective-setting and analytical skills;
Managerial skills;
- Excellent communication and presentation skills;
- Excellent interpersonal skills