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Job Description
- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
- Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
- Assisting the creative team with the design of promotional materials.
- Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer.
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales, and Product Development teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team
- Provide constructive feedback.
Job Requirements
- 2 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field
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