Marketing Specialist

Sumerge -
Maadi, CairoPosted 3 years ago

30Applicants for1 open position

Job Details

Experience Needed:

Career Level:

Education Level:

Salary:

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Responsibilities:

Establish a strong Account-Based Marketing (ABM) foundation and shared goals with Sales team
Work cross functionally to leverage Sumerge technical expertise into building Thought leadership.
Develop Brand awareness strategy for Sumerge.
Define and Execute B2B Brand Awareness and Lead Generation campaigns.
Define Sumerge Content Marketing Strategy & Plan including blog posts, white papers, eBooks, case studies, presentations, web content, video content, infographics, landing pages and more.
Plan and Create testimonials and success stories with customers.
Plan and Execute Sumerge marketing events including on-site events, webinars, etc.
Manage the communication with external sources such as copywriters, graphic designers, video production, SEO agencies, etc.
Define and implement a comprehensive B2B strategy for digital ads & social media.
Manage campaigns executions from CRM.
Analyze marketing activities and generate insights and reports using google ads, google analytics, site search, CRM, etc.
Use data and analytics to back up decision-making for campaigns, website changes, and retargeting.

Qualifications:

Bachelor's degree required* (Master’s preferred) in marketing, business, or technology.
Computer Science/Software Engineering background is a plus.
- Minimum 6+ years relevant experience with demonstrated capacity in the following:
- B2B Software/Services Marketing, Account based marketing programs.
- Managing end-to-end marketing campaigns.
Managing digital marketing activities specifically in organic and paid ads
Strong analytical skills and ability to manage cross-functional projects.
Excellent communicator and storyteller.