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Job Description
We are looking for a Marketing Research Analyst who will be responsible to perform researches and provide insights on markets, industry trends, opportunities, competitors, campaign results, and both potential and existing customers.
- Perform primary and secondary market researches.
- Provide market and customer insights to address key strategic questions.
- Analyze external and internal customer database, product lines and projects databases using (Access/Excel) models and visual BI reports.
- Act as the voice of customer and be the knowledge owner for customer and market data.
- Measure market size, market share, customer satisfaction levels, and products forecast.
- Monitor competitor activities and report on their strengths and weaknesses in the market.
- Possess adequate knowledge of data collection and analysis methods (questionnaires, opinion polls, focus groups, online and field surveys).
- Conduct research to identify the customer needs, feedbacks, expectations, and pain points and help us in building the SWOT analysis matrix.
- Determine brand perceptions and reputations in customer-minds.
- Identify and offer insights about product potentials, new customers and export markets.
- Comfortably working with CRM programs and projects databases.
- Present quarterly reports on market and customer insights to the Marketing Manager.
Job Requirements
- Minimum 5 years of work experience in marketing research, statistical or data analysis.
- Bachelor degree in Electrical Engineering or Marketing.
- Strong organizational, communication and presentation skills
- Mastery of using modeling and reporting in Excel and Access or similar software.
- Excellent is using search engines, web analytics, and marketing research methods.
- Fluent in Arabic and English languages.
