Job Details
Skills And Tools:
Job Description
You are a savvy writer who understands how the internet enables commerce for a wide range of industries, from food to retail. And all business sizes,from home-businesses to holding companies.
You ideally had experience producing B2B branded content and writing about solutions and products.
You write original content with focus on brevity and substance rather than poetry and rhetoric.
The Content Team is measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content to each buyer persona group. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.
Responsibilities:
- Responsible for long-form content marketing writing, mainly our company blog.
- Work closely with business, product, client success and design teams to create engaging articles.
- Collaborate with the marketing team on content distribution, optimization, and SEO.
Job Requirements
Qualifications
- 2 years of experience in content writing and marketing in IT, SaaS, or comparable industry that is heavily reliant on technology.
- Ability to use English, Arabic or ideally both as a communication standard.
- Hands on experience using SEO and web traffic metrics.
- Research effective long-tail as well as head keywords.
- Interest in online ordering, payments, e-commerce, Software as a Service (SaaS), web services, technology, and industry trends.
- Ability to unravel technical product information into clear and concise copy.
- Extensive experience with CMS tools such as WordPress.
- How to do comparative analysis of copy, and pick up the good and the bad.
- Detail orientated.
- Can work with multiple stakeholders and manage project timelines.
Bonus
- Experience using Google Analytics.
- Experience with marketing automation and lead nurturing campaigns.