- Develop and execute trade marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POS material
- Understand business and translate client needs (distributors, retailers, etc) into a value proposition, generating sales and profit for the company.
- Regular visits & relationship-building events with key clients all over Egypt
- Analyze results of retail channel, in-depth analysis of competition, distribution models
- Capitalize on an existing database and all forms of internal customer data, to perform analysis, generate actionable insights, and design activities
- Work with internal cross-functional teams and 3rd party agencies, to ensure high levels of internal understanding & involvement and on-time delivery of projects
- Develop & deliver necessary training on product knowledge & shoppers' profiles to the merchandiser's team
- Plan in coordination with Marketing and Sales the support for all new launches.
- Conduct periodically trade visits to assess new launches implantation in key markets
- Ensure packaging and display quality is always best in class joint with Marketing
- Responsible for the execution of all trade activates, testing, sampling, & exhibitions
- Responsible for category management in-store together with shelf space control
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