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Trade Marketing Executive

EgySwiss Food Group
Sheraton, Cairo
Posted 2 years ago
91Applicants for1 open position
  • 24Viewed
  • 0In Consideration
  • 1Not Selected
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Job Details

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Job Description

  • Develop and execute trade marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POS material
  • Understand business and translate client needs (distributors, retailers, etc) into a value proposition, generating sales and profit for the company.
  • Regular visits & relationship-building events with key clients all over Egypt
  • Analyze results of retail channel, in-depth analysis of competition, distribution models
  • Capitalize on an existing database and all forms of internal customer data, to perform analysis, generate actionable insights, and design activities
  • Work with internal cross-functional teams and 3rd party agencies, to ensure high levels of internal understanding & involvement and on-time delivery of projects
  • Develop & deliver necessary training on product knowledge & shoppers' profiles to the merchandiser's team
  • Plan in coordination with Marketing and Sales the support for all new launches.
  •  Conduct periodically trade visits to assess new launches implantation in key markets
  • Ensure packaging and  display quality is always best in class joint with Marketing
  • Responsible for the execution of all trade activates, testing, sampling, & exhibitions   
  • Responsible for category management in-store together with shelf space control

Job Requirements

  • Bachelor's degree in marketing or related field
  • +2  years of experience in Trade Marketing in the FMCG industry, preferably the food industry
  • Excellent verbal and written communication skills (outgoing personality)
  • Strong analytical, communication, time-management, creativity skills, computer skills & presentation skills.
  • Strong ability to focus on customer/market and take initiative Experience with social media

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