Develop the strategy and processes to scale content output.
Make data-driven decisions to move our content forward and hit company goals.
Create regular content to be marketed via all inbound channels (social, email, blog, landing pages, video, presentation, podcast, etc.).
Identifying key messages: understanding the main thing that you want the reader to feel and do and how to communicate this powerfully.
Serve as an evangelist for our message, brand, and content through thought leadership, blogging, social media, and speaking.
Ensure all marketing stakeholder needs are met.
Keep the team up-to-date with the latest trends in content marketing.
Manage agencies and freelancers. ( IT Bloggers )
Create free resources each month to drive leads, subscribers, and awareness (examples include ebooks, whitepapers, infographics, guides, etc.).
Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
Grow our subscriber base by providing them regular, helpful content that’s in-tune with their need.
Collaborate with designers, product marketing, business development, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
Convince others that your creative ideas are worth investing time and effort in.
Research industry-related topics.
Edit and proofread written pieces before publication.
Conduct keyword research and use SEO guidelines to optimize content.
Knowing how to drive Call to Action through content writing and has a strong knowledge of main content KPIs and matrices such as (CPC, CTR and etc.)
3 to 5 years
BA/BS or equivalent working experience
3+ years of experience as a bilingual content writer/ specialist
Fluency in English
Impeccable spelling, grammar, and proofreading
Proven experience in IT industry is a must
Experience in B2B marketing
Strong research skills
Familiarity with keyword placement and other SEO best practices
Understanding of Traditional and Digital Marketing principles
A proven and visible marketing veteran with experience creating content for the web across several media types and formats -- text, design, video, blog posts, podcasts, whitepapers, etc.
Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
Experience in WordPress
Previous Experience in Saudi Market and Saudi Language is a Plus
Excellent communication skills, both written and verbal