Social Media Specialist

Expolink Maadi, Cairo

Applicants for
1 open position
Experience Needed:
More than 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Confidential, Negotiable
1 open position
About the Job


  • Social Media Specialist is able to effectively communicate through appropriate technology platforms.
  • Responsible for developing and managing the online strategy; utilizing marketing techniques in the field as social media, Web analytics, e-mail marketing as well as other related marketing responsibilities.
  • Create, develop and manage all Facebook, Instagram, etc for both Expolink and branded events.
  • Provide creative ideas for content marketing and update website and work closely with the Copywriter.

Job Duties & Responsibilities:

  • Develop, plan and execute organization digital strategy and campaigns.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion rates
  • Collaborate with relevant stakeholders [internally and externally] to create the best user experience and executions
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies, suppliers and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Manage the company website.
  • Improve the usability, design, content and conversion of the company website
  • Plan and arrange budget for digital marketing platform
  • Evaluating customer research, market conditions and competitor digital activities.
  • Enhance customer centric image via liaising with relevant functions interfacing with clients through arranging logs and following up on their status and speed of attendance.
  • Supporting with the Marketing team on all over strategy and operations
Job Requirements

Education & Work Experience Requirements:

  • Bachelor Degree in Marketing
  • Minimum 3 years work experience in Digital Marketing & Social Media
  • Digital Cavy knowledge
  • Fluency in Arabic and English is needed (written & speaking)

Qualifications & Competencies:

  • Job Knowledge and Business Sense
  • Communication and Interpersonal Skills
  • Planning & Organizing
  • Result Orientation
  • Adaptability & Flexibility
About this Company

Egyptian Exporters Association – ExpoLink (EEA) is a non for profit private sector association, founded in 1997 by the Egyptian private sector
In 1997 – to 2004 EEA cooperated with the donors’ community in Egypt to manage and implement export development and promotional... (More)

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