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Assistant Brand Manager - FMCG

Katameya, Cairo
Posted 4 years ago
140Applicants for1 open position
  • 29Viewed
  • 1In Consideration
  • 1Not Selected
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Job Details

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Job Description

  • Assist in setting brand objectives and strategies that meet business strategy and goals 
  • Research markets and study the company’s brand
  • Mange effectively the assigned brand plans and targets through deep analysis of brand data, competitors and market data.
  • Understand consumer insights and barriers, & determine the right touch points communication to drive brand message throughout all marketing channels  including brochures, outdoor, direct-to -consumer marketing, social media and point-of-sales material.
  • Responsible for handling customer complains in order to ensure customer loyalty 
  • Cooperate with multi-functional project teams to deliver business growth through initiative/promotion/pricing plan development, planning, execution and summarizing results/learning.
  • Conduct Product Training and brand orientation for sales team.
  •  Making Continuous market visits and studies on markets, consumer behavior and latest trends
  • Help develop and optimize marketing campaigns 
  • Align with communication team to ensure on all related brand communications as per set strategy
  • Align with trade marketing team to get daily products, markets and competition performance
  • Developing and implementing strategies to increase sales 
  •   Following market trends and presenting creative ideas 
  •  Using analytical skills supported with all needed reports to drive right decision  on product design, pricing ,communication, competitive plans and trade strategy and performance and  report on brand performance
  • oversee marketing and advertising initiatives, sales strategies, and production decisions
  • Identify growth opportunities, develop a meaningful innovation pipeline, create marketing program that best integrates advertising, trial and trade programs.
  • Pre-and post-evaluation of main activities taking place during the year.(ROI)
  • Formulate the proposals and networks of assigned brand activities, and cascade those plans to sub- category teams and assign related tasks to each one of them.
  • Coordinate & follow up with sub-category team and cross function departments to ensure & facilitate brand plans achievement and brand targets
  • Track budgets with an eye towards maximizing profits and reducing costs
  • Analyze industry, competition and market trends
  • Prepare reports on brand performance and sales
  • Define innovative business building ideas to increase business prospects.
  • Assist in developing promotional strategies for brand awareness and profitability.
  • Provide assistance in developing brand positioning and communication strategies.
  • Manage consumer and trade promotional activities and marketing events.
  • Manage cross-functional teams to execute projects within assigned timelines and budgets.
  • Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into products.
  • Provide necessary assistance to Brand Manager in all activities ensuring on brand building.
  • Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
  • Assist in developing annual business plan for profitable company growth.
  • Work with other business units to execute business plans to meet revenue targets.
  • Analyze competitor performance and market trends to provide recommendations for brand development.
  • Monitor and control expenses within allocated budget.

Job Requirements

  • Years of Experience Min: 2 Max: 4 in FMCG industry
  • Bachelor's Degree in Business Management, Marketing Major is a plus.
  • Working knowledge of marketing and basic financial background.
  • Solid on writing persuasive briefs, and translating winning ideas into winning executions
  • Understanding of financial principles and the ability to practically apply these to the brand Ability to effectively present an idea or concept.
  • Analytical skills to clearly identify and analyze market trends in order to protect and capitalize on present and future business opportunities.
  • Problem-solving, decision making, and analytical skills.
  • Excellent communication, teamwork and computer skills (word, excel and PowerPoint)
  • Familiarity with the latest marketing trends and best practices
  • Organizational skills, as well as the ability to meet deadlines
  • Results-driven attitude
  • Creative mindset.

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