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Marketing Specialist

Cover Design
Nasr City, Cairo
Posted 2 years ago
70Applicants for1 open position
  • 63Viewed
  • 4In Consideration
  • 58Not Selected
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Job Details

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Job Description

 

  • Support the Marketing Manager in developing the Digital Marketing Plan – in line with the predefined business priorities and KPIs.
  • Using all digital channels to ensure top-of-mind awareness of the brand.
  • Create and implement SEM strategy and budget allocation to meet business objectives.
  • Effectively manage digital advertising budgets in order to maximize ROI, engagement, and reach to drive e-commerce activities and traffic generation across SEM, Digital Media, and Paid Social.
  • Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the brand's digital touchpoints including Social, website.
  • Provide specific input towards the optimization of marketing content, and user interface optimization on owned media platforms including the brand's website.
  • Support the Manager Marketing in identifying, leveraging, and optimizing new and existing channels and touch-points – reflecting relevant cultural, language, market, and/or audience insights and data.
  • Identifying different target audiences and communicating with them through the appropriate channel
  • Bloggers management and distribution of giveaways.
  • Networking with industry experts and potential clients to drive brand awareness
  • Monitoring market and competitor activities regularly through appropriate analysis to be able to respond if needed


 

 

Job Requirements

  • Well-organized and detail-oriented
  • Commercial awareness partnered with a creative mind
  • Strong written and verbal communication skills
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Very Good SEO skills.
  • Good understanding of social media KPIs
  • Prefer Marketing Certificate/ Diploma or any relevant
  • Excellent command of English.

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