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Job Description
- Support the Marketing Manager in developing the Digital Marketing Plan – in line with the predefined business priorities and KPIs.
- Using all digital channels to ensure top-of-mind awareness of the brand.
- Create and implement SEM strategy and budget allocation to meet business objectives.
- Effectively manage digital advertising budgets in order to maximize ROI, engagement, and reach to drive e-commerce activities and traffic generation across SEM, Digital Media, and Paid Social.
- Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the brand's digital touchpoints including Social, website.
- Provide specific input towards the optimization of marketing content, and user interface optimization on owned media platforms including the brand's website.
- Support the Manager Marketing in identifying, leveraging, and optimizing new and existing channels and touch-points – reflecting relevant cultural, language, market, and/or audience insights and data.
- Identifying different target audiences and communicating with them through the appropriate channel
- Bloggers management and distribution of giveaways.
- Networking with industry experts and potential clients to drive brand awareness
- Monitoring market and competitor activities regularly through appropriate analysis to be able to respond if needed
Job Requirements
- Well-organized and detail-oriented
- Commercial awareness partnered with a creative mind
- Strong written and verbal communication skills
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Very Good SEO skills.
- Good understanding of social media KPIs
- Prefer Marketing Certificate/ Diploma or any relevant
- Excellent command of English.