Senior Digital Marketing Executive

Responsibilities:

Responsible for planning and managing marketing campaigns that promote a company’s brand, products, and services. Including planning campaigns, analyzing metrics, and identifying trends. Have good sense in design, art direction, and social media.

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our fintech industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Good and fluency English in writing and communicating is compulsory
• Able to plan, develop, analyze and 360 marketing
• Deep understanding & able to be hands-on in CRM tools such as Active Campaign etc..
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.