Senior Digital Marketing Specialist – B2B

Responsibilities:

General:

• Plan, brief, development & implementation of Softec’s B2B digital marketing activities across all areas of digital marketing including SEO, media buying, retargeting, content production, email marketing, marketing automation, online PR, quality link building, social media management and conversion optimization.

• Create and implement organic and paid digital marketing campaigns that engage, inform and motivate on different platforms such as (LinkedIn, Facebook, Instagram, Twitter, Google, YouTube)

• Build, update & optimize the webpages, emails, social media and ensure messaging is focused, optimized for search, consistent with corporate branding guidelines, and enhances user engagement and conversion.

• Monitor and manage email deliverability, improve click-through-rates, open-rates, and metrics in regard to email as a channel through A/B testing, subject line optimization, consulting and recommendations to marketing colleagues and more. 

• Work with marketing & sales teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.

• Develop and execute the digital tactics & journeys on our marketing automation platform.

• Keep abreast with industry and market trends and best practices.

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) against goals (ROI and KPIs) to help shape future marketing strategies.

Acquisition:

• Develop and implement scalable traffic acquisition strategies via (SEM, paid social, display, etc.)
• Plan and execute demand generation strategies to increase lead acquisition and reduce the CPL.
• Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
• Measure, track, and analyze all conversions using Pixels.

Content Creation:

• Develop engaging online content including clickbait, video graphics, graphics and blogs.
• Write product copy for collateral materials, website, advertising, email and promotions.
• Measure effectiveness of content. Ability to update and rollout if needed.

Website:

• Maintain and update Softec’s website to ensure that all content is fresh, relevant and engaging.
• Ensure that all pages are properly tagged in terms of descriptions and keywords in order to attain content visibility on search engines.
• Suggest potential features/functions that can further enhance both user experience and website traffic.
• Monthly website analytics reporting.