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Segmentation & Data Mining Senior Supervisor

Etisalat Egypt
New Cairo, Cairo
Posted 3 years ago
23Applicants for1 open position
  • 4Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Role Objective

  • Recommends proper Segmentation & Data Mining frame work that help in achieving targets, enhance customers experience, and move into Customer Value Management.

Main Responsibilities

  • Avail a group of segmentation: Micro segmentation, Value driven, & Behavior driven to support commercial decision making on all levels
  • Define, design and deliver the segmentation framework for Etisalat Egypt to support targets, commercial and planning and operational marketing.
  • Ensure frequent updates to Etisalat Segmentation(s) & Modeling suite
  • Utilize the data mining, Segmentations, and Modeling techniques to increase Etisalat subscribers ARPU.
  • Define current data gaps and define analytical and data mining requirements
  • Manage an ongoing body of high quality intelligence predictive models, which can be used to support marketing strategy & decisions, and churn detection.
  • Establish statistical approach for extracting representative sample from specific population for the purpose of Market Research, Analysis, Tracking, or Profiling.
  • Define the segmentation metrics that best supports Etisalat Egypt to become a customer centric organization.
  • Own and manage SLA to run multiple segmentations, and prediction simultaneously.
  • Generate prescriptive insights – tactical and strategic insights to improve marketing effectiveness.
  • Generate prescriptive insights – tactical and strategic insights to improve marketing effectiveness

Job Requirements

Qualifications and Experience:

  • Bachelor Degree in commerce, economics, business, statistics or engineering.
  • Minimum 5 years Experience in Telecom analysis related job
  • Data Mining Tools (KXEN, SAS, Clementine, etc.)
  • Access, SPSS, SQL
  • Previous experience in Segmentation & Data Mining projects
  • Proven Record of using Data Mining Tools in Telco related projects
  • Excellent Computer skills, Advanced MS excel & Access is required.
  • Fluent in Arabic & English (Reading, Writing & Oral).

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