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Job Description
- Monitor costs and return on investment (ROI).
- Compare and negotiate rates, ad space and airtime.
- Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process.
- As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
- You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
- Plan and assist in building all paid digital advertising campaigns to meet goals and manage pacing/budgets.
- Prepare for tracking and monitoring online and offline goals and conversions.
- Seek updates and remain current on all ad platform rules, regulations and best practices.
Job Requirements
- Must be good knowledge of how to make paid campaigns on Facebook or Snapchat or Google Adwords.
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- Able to work independently and have excellent time management skills.
- Organizational and multitasking abilities.
- Critical thinking skills.
- Attention to detail.
