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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions
- This person will also assist with the planning and execution of Social Media Campaigns, including content development, Community Management and Moderation of Comments & Inquiries
- Serve in the day-to-day engagement and conversation for all our social media including Facebook, Youtube, and Instagram
- Communicate with customers and Establish a strong relationship of trust by professionally answering customer inquiries and settling disputes through various channels (Facebook, Instagram, YouTube, etc.)
Job Requirements
- Demonstrable social networking experience and social analytics tools knowledge
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Knowledge of online marketing and a good understanding of major marketing channels
- Good understanding of social media KPIs
- Social Media Strategist using social media for brand awareness and impressions
- Good time-management skills
- Excellent communication skills.
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
- Presentable
- Creativity
- Excellent writing skills
- 2-4 years of experience
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