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Content Writer (English)

INSITE OOH
Zamalek, Cairo
Posted 3 years ago
64Applicants for1 open position
  • 61Viewed
  • 21In Consideration
  • 28Not Selected
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Job Details

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Job Description

  • The Content Writer at INSITE OOH Media Platform develops content for publication on our website, as
  • well as our printed edition (upcoming). The job entails high amounts of research, the ability to juggle
  • communication channels across different teams, and follow-up of marketing and advertising initiatives
  • in general – and outdoor media in particular.
  • The desirable candidate is a cultured individual who reads, likes to learn new things every day, and is
  • not afraid of leaving their comfort zone to see the world out there. S/he is committed to constant
  • improvement and recognizes the significance of what INSITE OOH Media Platform represents in the
  • Advertising Industry of Egypt and The Emirates.

 

Responsibilities

  • Include, but not limited to:
  •  Publish daily News posts according to campaigns availability – an average of 4 posts per day
  •  Write Special Articles according to demand – Market Insights (1x monthly), Experts Talk (1-2x monthly), Creative Concept (when available)
  •  Maintain Editorial Calendar up-to-date
  •  Schedule posts and articles according to Content Marketing Strategy
  •  Communicate with MOOH Monitoring Team and follow up on campaigns, defining the priority of news posts
  •  Inform Graphic Designer of posts priority to have photos ready in time for publication
  •  Prepare bi-monthly Newsletter The INSITEBRIEF and arrange set-up and delivery with our Web Development team
  •  Regularly review website and carry out any necessary edits – posts, sections, tags, brand names, advertisers, etc.
  • Collaborate with the Social Media Specialist (team) by delivering specific engaging titles for each news post
  •  Contribute to the development of relevant social media content and make sure monthly posting plan is ready in time
  •  Advise social media team of reposting of articles according to Editorial Calendar
  •  Creatively connect with brands online or by email to pursue Campaign Insider articles
  •  Research brands and products
  •  Keep a knowledgeable track of campaigns on all media – TV, SM, outdoor, press...
  •  Build and regularly feed our database of brands
  •  Attend Marketing & Advertising events, conferences, seminars, etc as assigned by Management
  •  Work in teams and individually to achieve goals and deliver work in a timely manner
  •  Represent the brand in a professional manner at all times
  •  Keep inline with partners’ (OUTSITE, MOOH) projects & campaigns by communicating and collaborating with other teams
  • Contributing to the partners’ creative process and media production
  •  Promote the brand and partners’ brands on external media

Job Requirements

  •  Excellent overall writing skills in a number of different styles/tones, both in English and Arabic.
  •  Impeccable spelling and grammar in both languages a must
  •  Great researcher, with strong analytical, conceptual/strategic thinking
  •  Strong organizational skills, with knowledge of planning and scheduling tasks, generating insights and reporting.
  • Solid computer skills with hi-command of Microsoft Office and familiarity with software in general and technological digital devices
  •  Proven working experience in news outlets, advertising agencies, online portals, social media/marketing, or related field.
  •  Certificate of Communications, Marketing, Business Admin, New Media or Public Relations
  •  Familiarity in Digital Marketing, Social Networking, and SEO a plus

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JobsWriting/EditorialContent Writer (English)