Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
- Develops new marketing strategies and campaigns based on detailed analysis of market forces
- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
- Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
- Provides expert direction and insight to marketing staff members throughout each project or campaign
- Acts as a go-to resource for up-to-date, accurate research and market information
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
- Adjusts marketing plans as needed in response to data tracking efforts
- Reports findings and results to upper management and executives
Job Requirements
- Bachelor's Degree in Marketing, Business, or a Related Field
- Proficient in Google Analytics or other web analysis tools
- Strong organization and prioritization skills
- Detail-oriented
- Strong understanding of Microsoft Office
- Ability to work in a fast-paced environment
- Ability to work collaboratively
- Excellent communication skills
- Strong analytical skills
