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Job Description
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) and management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Job Requirements
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Good in degsin program like photoshop
- Good in social media programs
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines