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Digital Marketing Manager

Engage Online
Stanley, Alexandria
Posted 4 years ago
125Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

In this role you will:

  • Manage Facebook Ads platform, maximising ROIs across all campaigns, penetrating new and emerging markets including but not limited to retargeting/pixel.
  • Manage Google Ads and Booking platform, maximising ROIs and identifying relevant keywords including but not limited to tag manager, call trackers and A/B testing ad text.
  • Plan, develop, and measure new marketing experiments and conversion tests including landing pages, automated email campaigns and user experience pathways.
  • Identify opportunity areas for growth and SEO optimization.
  • Measure and report performance of all digital marketing campaigns and assess against goals - ROIs and KPIs.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Manage a team of marketers, developers, and content creators.
  • Liaise with existing and new affiliates/partners to drive referring traffic and customer acquisition.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Develop strategies to increase interaction with email databases and lead generation activities.
  • Manage the blog, building a strategy behind content marketing to ensure that regular, engaging content is being created.

Job Requirements

Your Experience:

  • While you will have a great deal of creative freedom, you will need to be data-driven, using tools like analytics, A/B testing and management systems to guide our decision-making process. You will collaborate with internal teams to ensure a consistent and well-designed marketing system across product, design, sales customer success and engineering.
  • Minimum 3 years of professional experience in marketing management
  • Tertiary qualification in a Marketing, Business or a related discipline
  • Experience with marketing to consumers and businesses
  • Experience building and managing strategies, teams and systems
  • Previous experience with the management of Facebook/Instagram Ads and Google AdWords platforms is essential.
  • Experience leading cross-functional teams to deliver digital products and client solutions/campaigns within tight deadlines
  • Exemplary English communications skills both verbal and written and high level negotiation skills with a track record of results
  • International leadership and marketing expertise will be highly regarded

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