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Senior Marketing Manager

Maxycode
Nasr City, Cairo
Posted 4 years ago
110Applicants for1 open position
  • 47Viewed
  • 13In Consideration
  • 10Not Selected
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Job Details

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Job Description

  • Leading annual marketing planning with lines of business and senior leadership
  • Promoting and encouraging member cross-sell of products and services through digital marketing programs (SEO, online banking, website, mobile, email, paid media, social media) and direct marketing tactics
  • Diving deep into data, uncovering key insights and engagement opportunities
  • Developing, optimizing and refining drip and trigger-based programs that target each state of the member’s journey
  • Establishing KPI’s, tracking performance, measuring, analyzing and adjusting digital campaigns,
  • Assessing campaign effectiveness by individual product, medium, source-offer-type, and target audience
  • Staying on top of current marketing and technology trends and providing digital thought leadership to Marketing and the organization as a whole
  • Providing relevant and timely thought leadership in a changing market and competitive landscape
  • Researching and piloting new techniques that leverage digital and mobile technologies

Job Requirements

  • Bachelor’s degree
  • 10+ years marketing experience and Experience at real state sector
  • Experience in consumer segmentation and targeted, personalized marketing, leveraging digital technologies
  • Strong analytical skills and data-driven thinking; can interpret data and analytics to optimize marketing ROI and performance
  • Experience messaging and engaging audiences on social platforms
  • Demonstrated leadership and capacity to develop and execute effective strategies
  • Ability to break down major challenges into addressable components and prioritize
  • Strong interpersonal skills, ability to influence across organizations, and build strong internal and external partnerships
  • Excellent project management and problem-solving skills

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