Senior Marketing Specialist

Job Description:

• The Senior Marketing Specialist will build and execute marketing plans and will take an active leadership role across our Client to understand business objectives, and build marketing strategies and plans to support those objectives.
• Will include the strategic evaluation and execution of marketing activities, which will include advertising, collateral development, digital marketing, content, and creation/assessment.
• The ability to study new markets and define the existing opportunities/threats
• The individual will drive, implement, monitor, and measure the results of marketing activities to advance our Client's mission, strategic plan, and business objectives.
• The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships.
• Manages complex and cross-functional projects through the entire project life cycle, from project concept through launch, to achieve objectives and measures results.
• Serves as a role model for others and represents our Client's internally and externally.
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
• Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment.
• Develops a deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs.
• Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees.
• Proactively contributes to business planning, marketing planning, and strategy development