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Job Description
Job brief:
- We are looking for a talented Social media Specialist to administer our social media accounts, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
- As a Social media Specialist, we expect you to be up-to-date with the latest digital technologies and social media trends
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification to align with business goals
- Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
- Set specific objectives and report on ROI
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout, Instagram and WhatsApp)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Job Requirements
Job Requirements
- BSc degree in Marketing or relevant field.
- +2 years of experience.
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of keyword research and Google Analytics
- Can spread and carry the marketing messages in social media
- Understanding of SEO, web traffic metrics, and social media KPIs
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Can apply the marketing plan of products and the company in all social media channels
- Knows about different social channels’ policies and guidelines
- Excellent command of the English language
- Good in Excel and analysis of data skills.
- Familiar with social media operations and management
- Have good communication skills, self-learning ability, ability to solve and summarize problems.
- Background in Graphic Design is a must
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