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SEO Specialist (Digital Marketing Specialist) - KSA

BREEV
Riyadh, Saudi Arabia
Posted 4 years ago
92Applicants for10 open positions
  • 69Viewed
  • 1In Consideration
  • 56Not Selected
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Job Details

Experience Needed:
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Job Description

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Focus on improving SERPs for brand websites.
  • Implement SEO and paid advertising strategies for each brand.
  • Research and identify target keywords and implement them within content and paid advertising campaigns.
  • Content creation and optimization for websites, blogs, and other digital platforms as required.
  • Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.
  • Monitor and report on KPI's, using Google Analytics, Adwords and social insight tools.
  • Generate monthly reports on SERPs and advertising engagement for each brand.
  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer personal to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices
  • Translating campaign goals into strategic SEM tactics and effectively executing those tactics against the company strategy

Job Requirements

Desired Candidate Profile:

  • Great interpersonal and communication skills
  • Degree in relevant quantitative fields.
  • Ability to analyze data and provide evidence-based recommendations
  • 1+ years of experience as Search Engine Marketing Specialist or similar role
  • 1+ years of experience web analytics, marketing, and business development
  • Experience with A/B testing and other testing metrics
  • 1+ years of hands-on experience managing pay-per-click accounts spending $10,000+/mo.
  • 1+ years of experience in an online high-volume e-commerce environment.
  • 1+ years of experience working with Google Analytics performing deep-dive analysis to drive
  • Experience with bid management tools, especially Google Adwords.
  • Experience with link building campaigns
  • Strong understanding of website analytics tools, including Google Analytics.
  • Strong written and verbal communication skills
  • Detail-oriented
  • Experience using Tag Manager and/or remarketing platforms is a plus
  • Experience with social media advertising is a plus.
  • Experience with SEO/SEM campaigns for e-commerce is a plus.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field
  • Proven SEO experience, including content creation, keyword research, and reporting.
  • Proven SEM experience managing ad campaigns across search engines, particularly Google.
  • Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives
  • Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed.
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • At least 1-year experience with Google Adwords, LinkedIn Ads or Facebook Ads: Campaign setup and management
  • Well knowledge in Graphic design and its programs
  • Languages: English and Arabic
  • MUST BE AN EXPERT IN ARABIC LANGUAGE

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