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Media Buyer

Cultark
Heliopolis, Cairo
Posted 4 years ago
41Applicants for1 open position
  • 28Viewed
  • 4In Consideration
  • 0Not Selected
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Job Details

Experience Needed:
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Skills And Tools:

Job Description

  • Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients
  • Hands on experience with YouTube Ads especially video content optimization
  • Hands on experience with Google responsive Ads and Google Ads' different bidding and budget optimization scenarios
  • Hands on experience with Facebook Ads manager's issues, tips and tricks. Take for example the inability to use a "send message" button on stories, or what would happen if you promote a visual that's on your Instagram page through Facebook Ads manager, etc...
  • Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn
  • Ability to A|B test, learn and report content optimization scenarios. Example: real vs stock visuals performance or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus.

Job Requirements

  • Help identify target audiences and plan media campaigns.
  • Compare and select the most appropriate Ads budget, launch times, objectives, call to action, etc...
  • Optimize plans and budgets according to the best media mix.
  • Monitor costs and return on investment / Return on Ad Spend (ROAS)
  • Develop Media plans to identify target audience and craft effective campaigns.
  • Map out the customer's journey across all funnel stages
  • Stay up to date with the latest social media practices and technologies.
  • Align with copywriters and designers to ensure content is appealing.
  • Define most important KPIs for social media and other Ads platforms.
  • Measure the success of every social and search/display network campaign.

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