Job Details
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Job Description
- Responsible for all ARCE digital and print content related to marketing and promotions.
- Develops marketing materials for special donor initiatives, e.g. year-end fundraising acquisition campaigns, specific cultural preservation project appeals.
- Analyzes conversion and click-through data to determine highest performing donor groups and the effectiveness of marketing and fundraising methods and materials.
- Oversees editorial content and marketing messaging to ensure consistent brand and messaging.
- Monitors and analyzes which marketing methods yield the best results, including online advertising, email, and social marketing.
- Exercise the overall direction of ARCE messaging in collaboration with stakeholders.
- Responsible for the content of the ARCE website; social media, direct email messaging, digital products, and print media (including ARCE’s membership SCRIBE magazine, SCRIBE).
- Assures consistency in style and quality of written content from a wide variety of sources.
- Develops new content and identifies new sources for content relevant to enhancing the ARCE brand and mission.
- Implements new methods of increasing public awareness and
response to ARCE platforms for both research and fundraising
activities. - Design and implement a Content Strategy to govern ARCE editorial
products. - Develop a Strategic Digital Vision to define the landscape for
ARCE’s digital presence. - Determine quantifiable metrics and measurements to monitor and
assess the organization’s ongoing path to achieving its strategic
goals. - Assist in grant and contract application processes, specifically
pertaining to the marketing of the project and promoting the ARCE
brand.
Job Requirements
Education:
- A minimum of a Bachelor’s Degree (B.A. or equivalent) in any of the following academic areas: Communications, Journalism, Public Relations, or similar field. A background in Egyptology, Archaeology, Coptic Studies, Islamic Studies, Middle East Studies, or similar relevant field is highly desired.
Prior Work Experience:
- At least 5 years prior professional experience in a similar role is essential. Prior experience with team management,
- Strong knowledge of communications practices and techniques are desirable.
- Outstanding written and verbal communication skills in English are required.
- Must be able to multitask and work well under pressure.
- Excellent organizational and leadership abilities are also required.
Language Proficiency:
- Fluency in English is required.
- Working-level skills in Arabic (reading, speaking) are highly desirable.
Skills and Abilities:
- Sound supervisory and resource management skills are critical to carrying out the core job duties.
- Effective communication skills (verbal and written) are also essential.
