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Job Description
- Create Digital Marketing campaigns according to business goals.
- Maintain digital and social media accounts structure for all digital platforms.
- Manage and monitor our website content.
- Work to improve our online brand presence.
- Regularly track and get insights into competitors' strategies
- Develop and monitor ROAS and KPIs.
- Develop and manage the overall company digital strategy (website, Online forums, mobile apps, SEO/SEM, social media and email marketing) as a key part of our integrated marketing communications plan, defining and implementing initiatives that align with and advance corporate and commercial Marketing goals and objectives, from awareness building to lead generation to customer engagement.
- Works cross-functionally to develop digital strategies and programs designed to achieve specific awareness building or lead generation targets.
- Evaluates and recommends digital tools and platforms (e.g. - content management systems, email software) to support marketing initiatives.
- Establishes key metrics to measure the effectiveness of digital communications.
- Analyzes site traffic and campaign performance through the use of web analytics (including A/B testing) and conversion.
Job Requirements
- Bachelor Degree in Business Administration or any related discipline.
- 2-5 years of experience in Marketing & Digital Marketing:
Promotional Materials, Google AdWords, Search Engine Optimization, Google Analytics, Email Campaigns, and the associated tools. - Previous experience working as a digital marketing professional.
- Hands on experience of managing Google ads, Facebook, Snapchat and search channels is a must.
