Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Running company social media advertising campaigns.
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
- Ensures brand consistency in marketing and social media messages by working with various company department members, including medical, product development, Inbound and brand management.
- Provides guidance to marketing team members on social media implementation best practices and strategies.
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
- Reports progress to senior marketing management.
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
- Researches and monitors activity of company competitors.
- Distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
- Building a social media presence by maintaining a solid online presence.
- Managing our online communities to ensure respectful and appropriate engagement.
- Responding to comments on each of our accounts.
- Overseeing customer service provided via social media.
- Analyzing data to determine whether social media campaigns have achieved their objectives.
Job Requirements
- Proven work experience as a community manager or similar role.
- Experience planning and leading community initiatives.
- Experience developing social media strategies.
- Experience working with and developing a marketing plan.
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
- Ability to identify and track relevant community KPIs
- Attention to detail, critical-thinker and problem-solver.
- Social Media Marketing experience.
- Ability to develop the right voice for each social media platform.
- Understanding of graphic design principles.
- Experience as a Brand Manager on social media.
- Ability to measure the success of campaigns.
