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Job Description
- Management of all Prime Group digital areas: social media, website(s), digital advertising on social media and Google search
- Management of all Prime Group social media assets including, but not limited to, Facebook, Twitter, LinkedIn, etc.
- Creation of regular content calendars for Prime Group social media platforms in alignment with the company’s overall communication strategy to create the desired engagement with disseminated information across platforms in a timely and relevant fashion following all necessary approval processes with relevant stakeholders.
- Managing social media agencies for content creation, video production, analytics, etc.
- Managing the revamp of Prime Group’s website to incorporate all necessary requirements as defined by management and stakeholders to include corporate information and service provisioning functions.
- Managing and updating website content through a reliable CMS (content management system) that insures timely content updates as well as solid UI (user interface) and UX (user experience)
- Managing all SEO (search engine optimization) and SEM (search engine marketing) for Prime Group with support of media buying agency and/or development partner.
- Managing all online advertising initiatives including Google Adwords, banner, ads, online takeovers, social media advertising, etc.
Job Requirements
- A solid understanding of digital communication techniques
- A strong understanding of digital platforms, analytics tools, performance matrices, performance reports, Google Adwords, SEO, SEM
- Strong interpersonal skills
- Ability to manage agencies and partners on behalf of Prime Group
- Ability to manage a budget
- Professionalism is of high importance
