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Job Description
The Social Media Specialist will be charged with managing a number of client’s social media
Profiles and executing the marketing strategy. The successful candidate will develop and
Maintain but not limited to blogs, video feeds, trending social networking sites and resource
Centers. The candidate will be responsible for providing the customers with comprehensive
Analytics, data presentations, and resource management reports. This candidate will have a
Demonstrated history of working in a fast-paced environment while delivering multiple projects
On schedule, on budget and with no errors.
Responsibilities:
- Build and execute social media strategy through competitive research, platform determination, bench-marking, and messaging and audience identification
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (Creative, commercial, and project managers) to manage reputation, identify key players and coordinate actions.
- Creating and managing monthly promotions.
- Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
Job Requirements
- Proven working experience in social media marketing or as a digital media specialist
- In-depth knowledge and understanding of social media platforms and their respective
- Participants (LinkedIn, Facebook, YouTube, Twitter, Snapchat etc.) and how they can be deployed.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
- Aware by other digital marketing tools such SEO/SEM marketing, Email marketing, PPC campaigns is PLUS
