Digital Marketing Expert - Temporary
ITIDA -
6th of October, GizaPosted 4 years ago89Applicants for1 open position
- 29Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Review, analyze and evaluate the current content on ITIDA websites and social media platforms status and its impact on ITIDA’s brand positioning.
- Provide solutions with needed action plans to strengthen ITIDA new brand positioning on Social Media.
- Review the implementation of the solutions presented and set alternatives.
- Set a content strategy with the coordination of Marketing and Media teams to align with ITIDA objectives and targets of 2020.
- Help with content marketing and editorial strategy by creating editorial and social media calendars, along with style guidelines for each section of ITIDA: Talent – Trust – Innovation.
- Make sure to have a smooth transition between different plan phases without any gaps or issues.
- Set the content creators team structure and hierarchy according to the current situation.
- Suggest different Tools to help with creating the content as well as generating different reports according to the management needs
- Evaluate the current team members and train them on how to be part of the new Content Strategy.
- Hands on experience and evaluation for 4 online digital campaigns with the use of right content, branding, ads, set targets and evaluate results
Job Requirements
- Significant experience of producing analysis from digital data sources, including Google Analytics, email marketing, social insights and other tracking/performance monitoring tools to inform marketing strategies.
- Significant experience of identifying, analyzing and presenting the results of digital data analysis to both technical and non-technical audiences.
- Experience in identifying and validating strategic and tactical marketing objectives.
- Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
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