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Job Description
- Set up, monitor, and optimize Facebook advertising campaigns from start to finish.
- Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability.
- A/B test ad copy, images/videos, and funnels effectively to meet performance goals.
- Analyze web metrics, provide campaign effectiveness reports, and implement optimizations.
- Suggest recommendations to adjust the social media marketing strategy for optimal results
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Manage daily social media posts
- Measure the success of every social media campaign; prepare monthly reports on social media marketing efforts
- Stay up-to-date with the latest social media best practices and technologies
- Use social media marketing tools
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing & Sales and Website teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Research opportunities for new social marketing platforms and select adapt current process to fit client needs
- Perform other duties as assigned
Job Requirements
- Bachelor/Master degree in Marketing, Media, Communication
- A minimum of two up to five years of experience in online marketing
- Google Adwords and Analytics and Facebook blueprint Certifications are a plus
- Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, Facebook Ads, etc.
- Strong analytical skills are a must
- Excellent eye for details
- Ability to work independently as well as in a team
- Proactive attitude
- Excellent project management skills
- Excellent Arabic and English skills, both written and oral
