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Job Description
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop technology platforms and social media channels to be prepared to meet the future by being a major sales channel and customer interface (E-Commerce).
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Perform frequent customer segmentation analysis identifying the targeted customers' profiles for each product
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorship and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of the organization’s trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Developing marketing calendar.
- Executing creative campaigns according to the brand(s) guidelines.
- Achieve e-leads target.
- Achieve SOV (Share of Voice) targets.
- Achieve engagement targets.
- Achieve number of articles published targets.
- Achieve AVE (advertising value equivalent) targets
- Responsible for all international fairs, trade shows and conference activities overseas operating marketing projects
- Implementation strategy within the marketing department, events and sponsorship management
- Management and development of communication assets
- Maintaining company intranet site and internal marketing pages
- Suggesting car services
- Deploy successful marketing campaigns and own their implementation from idea to execution
Job Requirements
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
- 10+ years of experience.
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- Strong and proven analytical skills
- Excellent MS Office skills (MS Excel, MS PowerPoint)
- Excellent communication skills
- Networking and Influencing skills
- Strong Negotiation skills
- Strong Time Management skills
- Self-management skills
- Ability to work under pressure and tough deadlines
- Team Player
