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Job Description
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch, manage, and continuous optimization for online adverts through Google Ad words, Facebook, etc.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
Job Requirements
- Minimum 2 year’s experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience in running campaigns on Google Adwords, FB ads, and email campaigns and SEO/SEM
- Deep understanding for keywords and targeting.
- Good experience in bid optimization.
- Perfect knowledge of web analytics tools (e.g. Google Analytics, etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- Google ads or Facebook ads certification is a plus