Customer Marketing Manager

GSK - Cairo

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Experience Needed:
More than 7 years
Career Level:
Job Type:
Full Time
Arabic, English
1 open position
About the Job

Job Purpose

  • Responsible for driving & set the business strategies like portfolio pricing strategy, core range assessment & optimization promotion strategies, customer shelving and distribution / range strategic approach and guidelines for each trade channel to unlock brands growth priorities and innovation
  • Accountable to deliver on Innovation, Performance and Trust objectives to include: achieving New product launches (innovation) targets, growing our brands ahead of the categories we compete in, the delivery of P&L for assigned brands.
  • Work cross-functionally with Marketing & Sales & Supply Chain to drive the flawless execution agenda
  • Demonstrate GSK values and expectations to drive actions and decisions, role model values and expectations

Key Responsibilities:

  • Develop and delivers must stock lists by Brand by Channel/Customer. Include active mix principles and recommendations.
  • Delivers Price strategy by Brand in partnership with Marketing & Sales and Commex team
  • Deliver customer trade margin strategy for each trade channel in partnership with Marketing & Sales & Commex team
  • Develop and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
  • Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives with in the Category Management fundamentals
  • Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
  • Deliver Customer selling & Trade stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and GSK-CH) and financials to sell in.
  • Design and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing. Continuously optimizing approach whilst managing within budget and mange measurement of ROI for all customer related activation.
  • Conduct the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
  • Develop some customer- specific executions to drive GSK -CH differentiated approach across trade channels and shopper segments
  • Has a growth mindset and high learning, people and change abilities.
  • Understand and abides by GSK policies and procedures, conducts Management Monitoring.
Job Requirements
  • University Bachelor's Degree or equivalent.
  • 7 years managerial experience in sales & customer management & trade channel management.
  • Working experience in industries as FMCG / goods consumer.
  • Diversified regional and trade channel experience is a must
  • Strong communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Strong financial acumen skills.
  • Strong commercial understanding / experience.
About this Company

We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.

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