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Customer Marketing Key Retail & E-Commerce AM

Unilever
Cairo, Egypt
Posted 4 years ago
196People have clicked1 open position
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Job Description

Purpose of the Role;

The role of shopper & customer marketing Key retail & e-commerce works to deliver the triple between the shopper, customer & Unilever brands .

With 120 key retails accounts & 5 E-customers this role purpose is to channel’s topline sales growth , profitability & increasing share of shelf in stores through different trade & shopper activities .

Key Responsibilities

  • Monitoring of Perfect store online KPIs & ensuring the right implementation of our 7 omni channel assets.
  • Design fit for E-comm exclusives promotions that drive our brands conversion rates online
  • Design & land online campaigns for E-commerce launches & customer specific events
  • Design & plan Trade terms for new E-commerce customers openings
  • Work closely with competitive intelligence team on up-dating organizational e-shopper understanding & translate into activities online .
  • Management of channel trade investment & activities
  • Perform shopper insights research activities to support activities & planning cycle.
  • Creating Customer marketing annual plans tailored to fit every customer dynamic.
  • Monthly trade schemes & Exclusive promotions for the channel.
  • Management of annual trade contracts.
  • leading joint business planning with top customers.
  • Plan & ensure proper execution of instore marketing to ensure brand jobs to be done are met at store level & increase products shelf offtake.
  • Work closely with trade category management team to ensure instore visibility & perfect store metrics are met based on store thumb-print.
  • Design & plan creative E-comm specific activities to increase brands conversion rate online.
  • work closely with Customer category development team on annual sales plans & trade support for the channel.

Job Requirements

  • Experience in FMCG trade marketing .
  • Ability to analyze sales data & get insights out of it
  • Ability to understand and analyze market shares & competitive landscape .
  • Basic FMCG terminologies knowledge .
  • Negotiation skills.
  • Presentations skills .
  • Ability to plan & execute instore events with effective cross organization communication .

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