Customer Marketing Key Retail & E-Commerce AM
Unilever -
Cairo, EgyptPosted 4 years ago196People have clicked1 open position
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Job Description
Purpose of the Role;
The role of shopper & customer marketing Key retail & e-commerce works to deliver the triple between the shopper, customer & Unilever brands .
With 120 key retails accounts & 5 E-customers this role purpose is to channel’s topline sales growth , profitability & increasing share of shelf in stores through different trade & shopper activities .
Key Responsibilities
- Monitoring of Perfect store online KPIs & ensuring the right implementation of our 7 omni channel assets.
- Design fit for E-comm exclusives promotions that drive our brands conversion rates online
- Design & land online campaigns for E-commerce launches & customer specific events
- Design & plan Trade terms for new E-commerce customers openings
- Work closely with competitive intelligence team on up-dating organizational e-shopper understanding & translate into activities online .
- Management of channel trade investment & activities
- Perform shopper insights research activities to support activities & planning cycle.
- Creating Customer marketing annual plans tailored to fit every customer dynamic.
- Monthly trade schemes & Exclusive promotions for the channel.
- Management of annual trade contracts.
- leading joint business planning with top customers.
- Plan & ensure proper execution of instore marketing to ensure brand jobs to be done are met at store level & increase products shelf offtake.
- Work closely with trade category management team to ensure instore visibility & perfect store metrics are met based on store thumb-print.
- Design & plan creative E-comm specific activities to increase brands conversion rate online.
- work closely with Customer category development team on annual sales plans & trade support for the channel.
Job Requirements
- Experience in FMCG trade marketing .
- Ability to analyze sales data & get insights out of it
- Ability to understand and analyze market shares & competitive landscape .
- Basic FMCG terminologies knowledge .
- Negotiation skills.
- Presentations skills .
- Ability to plan & execute instore events with effective cross organization communication .