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Job Description
The overall purpose of this role is to lead the development and execution of the country marketing strategy and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with Exams business unit to ensure that country marketing programmes enable required business targets.
Country marketing strategy:
- Develop and execute marketing plans for country Exams, ensuring that it drives and supports the cluster and regional strategic objectives for the British Council in a flexible, cost-effective way.
- Plans and execute go to market plans for Exams across the country, agreeing the programmes, delivery mechanisms, budgets and resources with cluster.
- Develops and execute campaigns to support a variety of routes to market and maximise impact and share of voice.
- Deploys the British Council brand architecture in line with brand management standards across the country.
- Provides oversight for country communications to intermediaries and partners, including society stakeholders.
- Provides expert marketing feedback to help win donor business and shape partnership strategies within the country.
- Ensures that clear and consistent marketing processes are deployed for country Exams aligned to agreed global marketing processes.
- Monitors and reports on agreed marketing KPIs for country Exams.
- Identifies opportunities in the market such as requirements for product regional manager for new product development and proactively shares results across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice.
Consultancy, analysis & problem-solving:
- Applies professional marketing expertise to develop and enhance Exams marketing strategies, plans and approaches for the country.
- Applies core technical and professional knowledge to identify and assess current state of country Exams marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure
- Presents information clearly supported as needed from the senior marketing team to tailor the presentation of findings to meet the differing needs of stakeholders in the country.
Internal customer focus:
- Supports others in understanding of the country context, opportunities and challenges for Exams marketing functions and teams.
- Makes appropriate linkages to issues in the country, strategic business units and cluster/region, to help ensure that the development of country Exams marketing strategies and plans is based on informed business insight and joined-up thinking.
- Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for country Exams and specialist advice and support enabling, improvements to be made where issues are identified.
Service improvement:
- Supports the implementation of new country Exams marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional Exams marketing strategy.
- Leads and drives a clear focus on audiences and market segmentation for the country.
- Explains to customers and colleagues within the country the need for compliance with agreed marketing policies and processes and produces reports at country level to demonstrate compliance as needed.
- Champions the deployment of the British Council brand architecture, monitors country compliance, and manages interventions to address and resolve reasons for non-compliance.
Functional expertise:
- Provides proactive professional advice and support to internal customers to ensure local Exams specific requirements for the country are compliant with marketing policy, process and governance.
- Ensure the development of high quality and effective country Exams marketing plans and solutions using and sharing their marketing expertise.
- Proactively pursues an annual cycle of formally recognised Continuing Professio
Job Requirements
Qualifications:
- First degree in marketing or business-related field
- Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)
Role Specific Knowledge & Experience:
- 3+ years of experience in a marketing position at a national level within a medium organisation.
- Demonstrable experience of developing marketing strategies and plans
- Demonstrable experience in managing supplier relationships
