Digital Performance Marketer

We are an automotive tire Agent with over 45 years in the market, handling over 30 global tire brands in the MENA region.

We are looking for an experienced tech-savvy digital performance marketer who is thrilled about these terminologies

• CPA
• CTR
• CAC
• Engagement Rate
• Number of views
• Bounce Rate

The Performance Marketing Specialist is responsible for the execution, management and optimization of a high volume of Pay Per Click B2C campaigns across Google AdWords and Facebook, as well as managing and developing third-party Pay-Per-Call and Pay-Per-Click initiatives. This position requires great depth of tactical knowledge and vast experience in paid search marketing tasks such as research, bid management, copy writing, landing page testing, budget management and reporting.

Core Competencies & Character Attributes:

• Strategize, create, monitor, maintain and optimize high volume of campaigns across Google AdWords, Bing AdCenter & Facebook Ads Manager and other third-party digital media outlets.
• Oversee growth in performance. Manage campaigns to meet client’s ROI goals and respond in a rapid manner to optimization suggestions from digital strategists.
• Continuous analysis of performance and reporting on digital campaigns.
• Efficient management of budgets across all engines and campaigns.
• Optimize and plan landing page testing.
• Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads – A/B testing.
• Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality.