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Job Description
To drive the business development plan and marketing activities in South Asia/Middle East and Africa to achieve revenue growth and other targets.
- Responsible for developing an innovative, growth-focused business strategy for [South Asia / Middle East and Africa ]
- Documenting detailed sales, marketing, and recognition plans for the region including key account management.
- Delivering on revenue growth targets within agreed budgets and being accountable for the revenue.
- Accountability for the sales.
- The role will involve travel to new and existing customers, driving the sales process from initiation to completion, organizing and delivering promotional presentations, attending conferences, events and seminars, identifying and reporting new business opportunities and providing market intelligence. The role requires ability to travel for up to 35% of the time.
- Supporting the wider business strategy to grow demand in new market sectors
- Accountable for the development of relationships with key stakeholders including government, Boards and Councils, regulators, high education institutions, and for ensuring OET gains maximum recognition in the region.
- Develop and maintain specialist knowledge about the healthcare and education markets and the role of English language assessment in the wider, dynamic healthcare context, including extensive market research activities.
- Create and maintain high level relationships with internal stakeholders, being the voice of the customer
- Promote the Brand at events, roadshows and conferences
- Proactively schedule candidates and stakeholder events to increase awareness and revenue
Job Requirements
- Educated to degree level, preferably with a marketing/business qualification
Skills
- Excellent English language proficiency and communication skills (interpersonal, presenting, negotiating, persuading etc)
- Excellent writing skills; able to craft business proposals and letters to key decision-makers
- Excellent time management skills; able to work to tight deadlines and under pressure
- Good IT skills
- Evidence of the ability to think strategically, innovatively and then to take action decisively and nimbly
- Able to think creatively and across industry to generate new business in new sectors
- Ability to work independently/on own initiative and as part of the wider Commercial team within the organisation
Experience
- Experience in sales/business, preferably in the education sector OR healthcare sector
- Excellent track record of B2B sales in the region
- Market research and product development experience would be highly desirable
- Good knowledge of the India education market
- Experience/understanding of teaching/assessment in English language/ Education
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