Job Details
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Job Description
Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Job Requirements
Job Requirements:
- Proven SEM experience and success managing PPC campaigns across Google.
- Experience in Sales Funnel - Conversation tracking.
- Knowledge about Google Tag Manager (GTM) and Google Data Studio
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
- Excellent in Dynamic & Remarketing Campaigns
- Experience in GDN & Video Campaigns
- At least 3 years of experience in Google Ads