Job Details
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Job Description
Primary Purpose of the job:
- Develop and implement an effective marketing plan to maximize PEG revenues, profit and market share.
- Maintain a focused marketing position of leadership with a multi-faceted approach that embraces all sales and industrial segments and customers.
- Evaluate and tabulate competitive position, quality of services of key competitors. Devise aggressive marketing and promotion campaigns to differentiate services, increase exposure to achieve incremental marketing share.
Principal Accountabilities
- Ensure strategic key account activity is prioritized, planned, organized and penetrated and that targeted PEG revenue/profitability is delivered.
- Develop joint growth /defense strategies for the covered key account.
- Maintain consistent and regular communication with all interested parties to ensure a coherent integrated approach to key accounts.
- Contribute to the development, implementation and evaluation of marketing initiatives and plans in support of the sales and growth opportunities identified for all key accounts.
- Use all available management information to optimize commercial opportunities, identify trends and maintain knowledge of the financial performance of the key account.
- Seek out and secure opportunities for growth for the PEG Group within current and potential key account.
- Developing the advertising and promotion activities and their execution within departmental marketing plans.
- Implement and administer suppliers and PEG incentives programs
- Monitoring industry statistics, reporting on economic indicators and issuing Pins reports
- Managing the company web site
- Ensure that PEG is represented in public with professional image.
- Develop communication and marketing strategies to promote products and services in alignment with company goals and targets.
- Build communication and marketing plans to implement the developed strategies by identifying the appropriate marketing channel to effectively execute the strategy.
- Monitoring and reporting sales team coverage and participation levels.
- Establish and maintain projects data base to enable effective tracking and updating of mega projects.
- Sell the Air Compressors from PICO Stock and back to back orders
KPIs/KPAs :
- 100% achievement of the revenue and profit targets.
- Steady and tangible growth in the business and satisfaction levels of IR key account.
- 100% achievement of the volume and value sales targets
Job Requirements
Education :
- Bsc mechanical or Electrical engineering
Experience :
- 5 years experience in a similar field
Competencies
- Target achievement oriented
- Managerial Skills
- Risk Management
- Excellent in selling skills (negotiation, customer relation, planning.
- Excellent Technical skills (product knowledge).
- Excellent PC Skills (Operating System / Ms Office /Internet, etc)
- Excellent in English language (read / write/speak).
- Ability to investigate, analyze and solve problems.
- Must have effective communication, negotiation skills.
Safety
- Know and follow all Company and customer safety rules, including maintaining a safe, clean, and orderly work area, fully participating in Company accident prevention and safety improvement activities.
Customer Satisfaction
- Respond to all customer requests in a professional and courteous, timely and responsive manner. Maintain a clean, professional personal appearance at all time, meeting all Company standards for professionalism.
- Keep the Manager continually apprised to assist in answering customer questions and problems when necessary.
PICO Engineering Values
- Supports the organization’s mission, vision and values by exhibiting the following behaviors: honesty, integrity, and respect while delivering high quality solutions and maintaining a positive attitude and a safe work environment.
- Accepts responsibility for mistakes or problems.
- Maintains “ownership” of assigned tasks.
- Demonstrate a positive attitude and a high level of personal credibility and integrity with customers, management, and dealership co-workers.
- Must be dependable. Consistently arrives at work on time when scheduled, fully ready to work.
- Maintain company and product confidentiality.
- Attend and participate in all meetings, training, and activities as required.
- Adhere to all Company policies and departmental procedures and rules.
- All other duties as assigned.
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