Brand Manager
FRIDAL -
6th of October, GizaPosted 4 years ago82Applicants for1 open position
- 28Viewed
- 5In Consideration
- 20Not Selected
Job Details
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Job Description
- Develop a thorough understanding of the category including the customer needs, products in the market, the manufacturers, and the trade (traditional and modern) and be on top of trends that shape the category and product vertical.
- Plan and execute brand / product launch seamlessly by working closely with all the teams within the organization.
- Define, refine and track metrics which help in assessing the health and progress of the brand.
- Seek continuous feedback from the consumers through online and offline mechanisms to get a feel of the constantly evolving customer requirements.
- Drive traffic through intelligent merchandising and promotions.
- Leverage product capabilities and actively drive innovation in product requirements.
- Work closely with marketing associates to drive specific campaigns and promotions to drive user engagement & orders.
- Drive quick experiments in merchandising and marketing – set targets, measure, evaluate, repeat or discard and scale
- Drives and develops the strategic management of various brands
- Leads the brand’s financials by close monitoring on the budget allocation and expenditure
- Works closely with the sales and functions to deliver company’s sales targets
- Monitors the innovation progress and business plans for new launches
- Performs regular business analysis on the results achieved by respective brands or product categories
Job Requirements
- Bachelor’s degree in marketing or Business Administration or any related studies
- 3-5 years of experience in Marketing in an FMCG. Other commercial experience would be a plus
- Strong analytical & numerical skills
- Commercial and financial knowledge
- Strong interpersonal skills
- Strong presentation skills
- Excellent knowledge in dealing with Microsoft office
