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Job Description
A PR account director is the senior contact for clients within an agency or in-house organization. They manage and oversee a PR team to ensure campaigns are delivered and service level agreements are met. Commercially minded and creative in nature, the PR account director is adept at building relationships with key commentators, industry spokespeople and senior journalists. They direct and lead PR projects and provide counsel to their clients and board alike. As a senior member of the business, they deliver new business and grow existing accounts.
The day-to-day
- Senior contact for client accounts
- Managing client service and agency performance
- Overseeing PR campaigns from creative brief to implementation and delivery
- Analyzing PR outcomes and interpreting data
- Presenting findings to the board, clients and key stakeholders
- Delegating to and managing a PR team
- Nurturing talent
- Winning new business and developing current client accounts
- Contributing to the overall business
- Developing a wide network and nurturing key contacts
Key Responsibilities:
- Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring and performance reviews
- Identifying training needs where required
- Managing new accounts along with existing ones
- Key contact for clients.
- Overseeing media strategy and account development
- Providing support for agency growth and development of new business pipeline
- Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy
- Championing the agency values and brand
- Developing senior press relationships and managing contacts with key commentators, industry spokespeople, and sector influencers
- Offering crisis management and counsel to clients and extending networking opportunities
- Overseeing provision of account resources
- Formulating business strategy in conjunction with other directors
- Reporting into the board and providing high-level data analysis
Job Requirements
Key skills
- Leadership and management skills within a PR environment
- Talent development expertise
- Senior experience within a PR agency or in-house position
- Business development abilities with a track record of success
- Experienced at winning new clients and pitching for business
- Keen net-worker and adept at building relationships with key influencers and industry spokespeople
- Proven ability to present complex industry information to target audiences
- Expertise at handling a range of media to place products, grow brands or pitch for new customers
- Excellent project management skills with strong organizational and planning skills Exceptional written, verbal and presentation skills
- Ability to analyses complex data and interpret it for a range of audiences
- Outstanding interpersonal skills
- Strong negotiation and delegation skills
- Business acumen with the ability to communicate across departments and represent PR at a senior level within the business
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