Digital Media Buyer/Analyst - Alexandria

• We are looking for a creative and experienced Media Buyer with expertise in Google Adwords, LinkedIn and FB campaign management. We are international professional services and consultancy firm.
• The position is not only responsible for purchasing paid traffic from a variety of sources including native, display, and search, but also the analysis of the subsequent results. The selected candidate will set-up, manage and optimize in-house campaigns of a variety of traffic and offer types and bidding methods.

Job Description:

• Build, plan, manage and monitor a variety of PPC campaigns across self-serve platforms (include but not limited to, Google Adwords, LinkedIn, Facebook Ads manager)
• Develop strategic metrics-based media and marketing programs
• Analyze and optimize PPC campaigns toward effective user cost and ROI goals
• Generate Leads and link advertising results to the company’s CRM
• Analyze trends and making data-driven decisions
• Track key metrics across multiple data sources to measure media campaign effectiveness
• Write engaging copy for adverts in conjunction with an in-house content manager
• Conduct proof-reading for existing ads and LPs