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Job Description
The role is responsible to execute, monitor and co-ordinate all the marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently Marketing activities. Other duties include launching and coordinating brand activation initiatives, events and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise.
- Tracking of budget to ensure optimal use
- Manage and develop the agency relationships
- Identifying and tying up with partners
- Manage post sales communication for customers to help deliver on the brand promise
Key Functions & Responsibilities
Strategic
- To be involved in developing the annual / project specific branding strategy based on product segment and customer profile
- To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency
- To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
Operational
- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities
- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns
- To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc.
- To track actual spends and ensure costs are within the overall budget allocated
- To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets
- To provide inputs to Vendors on the development of communication material
- To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
- To monitor competitor activities, and based on the same undertake timely market intervention.
Developmental
- Keep abreast of developments in the area
- Participate in the recruitment of appropriate talent in line with approvals for work area
- Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning
- Internal & External Interactions
- Internal: Function Heads “ Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, Design
- External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors
Job Requirements
- Bachelor's degree in marketing/communications or related area.
- Minimum of 5-6 years of related experience.
- Experience in residential and commercial real estate is a must.
- Excellent written and verbal communication skills.
- Strong organizational and analytical skills.
- Fluent English.
- Ability to effectively present information.
- Ability to manage multiple priorities and be a self-starter.
