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Job Description
- Effectively manage and optimize campaigns within budget on major platforms including Facebook, Google
- Using analytics tools, for example, Omniture, Google, and Google Search Console.
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies
- Analyzing keywords and SEO techniques used by competitors
Job Requirements
- 2+ years of experience in SEO.
- Experience with SEO tools, such as SEM Rush, Botify, Deepcrawl.
- Experience building campaigns in any of the following platforms:
- Facebook Ads Manager
- Google Ads
- Trade Desk or other programmatic DSPs
- Strong understanding across the pillars of traffic, conversion, retention and value maximization
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Familiarity with analyzing data in Google Analytics
- Ability to work independently as well as with a team
- Strong digital ad operations technical knowledge
- Very Good English language
- Qualifications will be plus
- German Language
- Experience with international SEO, especially with regards to Europe.
- Experience with HTML5, CSS, JavaScript and React.
- Experience with content management systems and the specific needs of newsrooms and
