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Assistant Brand Manager

Halwani Bros
Maadi, Cairo
Posted 4 years ago
237Applicants for1 open position
  • 5Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • To assist in the development of the marketing plan for the brand(s), and get exposed to the ‎proposed strategies that will enable the achievement of market share, volume and profit objectives.‎
  • To consistently ensure that the marketing mix of the brand(s) is directed towards the regular elevation of the ‎consumer brand equity.‎

To collect, report and analyze periodical data from the market relevant to market trends and ‎trade channels and norms. This also involves market intelligence and consistent competitive ‎monitoring, related to brands, prices, activities and so on, such as:‎

  • The consistent monitoring of the main KPI's in addition to other pointers such as market size, ‎market shares, distribution levels and brands' performance.‎
  • Weekly price monitoring.‎
  • To collect, analyze and recommend media data, as well as identify proper and efficient media ‎vehicles, such as:‎
  • Creative recommendation for media support breakdown, vehicle allocation, and budget ‎breakdowns.‎
  • Identification of feasible and creative new media vehicles.‎
  • To work closely with the advertising and media agencies towards the communication of key brand messages ‎through creative advertising campaign execution and implementation that serve the overall brand strategic ‎direction
  • To handle the thorough implementation of all consumers and trade related activities in the market, ‎as agreed consumer and trade promotions.‎
  • To suggest ways to guarantee the implementation of pre-set strategies with management. One ‎main element would be the thorough implementation and follow-up on agreed relevant market ‎research requirements, as well as actively participating in any agreed new product developments ‎for the market.‎
  • To follow up on sales volume achievement and targets. This involves day to day monitoring of ‎sales rates as well as consumer off-take levels from outlets, coupled by regular trade visits to ‎ensure a close and accurate outlook of the market and the progress of brands.‎
  • To participate as a member in the marketing team responsible for the development of creative ‎route for the pre-set and agreed brand strategies and positioning.‎
  • To follow up on an agreed way forward actions and ensuring that execution of all steps is done in ‎a timely manner. This applies for both internal and external functions. ‎
  • To prepare and deliver several reports " a product management tool kit", and circulate to the ‎relevant stakeholders, including details of market trends, brands price monitoring, competitive ‎activities on both the trade and the consumer levels, new launches, and so on.‎
  • To follow up and handle brand financials, including budgets and contribution margins.‎
  • To assist in the development of the marketing plan for the brand(s), and get exposed to the ‎proposed strategies that will enable the achievement of market share, volume and profit objectives.‎
  • To consistently ensure that the marketing mix of the brand(s) is directed towards the regular elevation of the ‎consumer brand equity.‎
  • To collect, report and analyze periodical data from the market relevant to market trends and ‎trade channels and norms. This also involves market intelligence and consistent competitive ‎monitoring, related to brands, prices, activities and so on, such as:‎
  • The consistent monitoring of the main KPI's in addition to other pointers such as market size, ‎market shares, distribution levels and brands' performance.‎
  • Weekly price monitoring.‎
  • To collect, analyze and recommend media data, as well as identify proper and efficient media ‎vehicles, such as:‎
  • Creative recommendation for media support breakdown, vehicle allocation, and budget ‎breakdowns.‎
  • Identification of feasible and creative new media vehicles.‎
  • To work closely with the advertising and media agencies towards the communication of key brand messages ‎through creative advertising campaign execution and implementation that serve the overall brand strategic ‎direction
  • To handle the thorough implementation of all consumers and trade related activities in the market, ‎as agreed consumer and trade promotions.‎

Job Requirements

  • 1-3 years of experience.
  • Bachelor Degree of Marketing or any related field.
  • Excellent command in spoken and written English.

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